It softens up your prospects so that your cost of sales is reduced
Strategic Planning Group, LLC is a full service marketing strategy and communication firm dealing primarily in high technology firms. We have provided services to clients as far ranging as the U.S. Navy's Fighter Weapons School Topgun to General Dynamics. In between, we have also helped Prudential's real estate franchise, Prudential Kansas City Realty.
Strategic Planning Group's principal has been in the marketing business for 43 years, was the former President of the San Diego Association of Advertising Agencies, and has the distinction of generating $30 million from a single advertisement that ran only once.
The seminal reason for marketing (not to be confused with selling).
McGraw-Hill advertisement extolling the benefits of advertising run in the 1960s. The benefits are as valid today as they were then.