Chart of revenue and telephone responses over the first five quarters of start up direct response marketing campaign for new hard disk and tape backup company.
Great Lakes
Strategic planner on the product concept. Implemented all initial marketing communication programs. Created $30 million in purchase orders in first 3 months from a single advertisement.
General Dynamics
Worked with General Dynamics' advertising agency to develop 100-page position statement on the F-16 Fighting Falcon. The document included product discriminators and competitive thesis on the F-16 and its competitors.
Pratt & Whitney Aircraft
Consulted on public relations problem concerning appearance of faulty F100 engines. Traveled to major F-15 and F-16 Air Force bases around U.S. Wrote book, A Step Ahead which refuted premise that F100 was an inferior engine.
Prudential Kansas City Realty
Developed web optimization plan with vice president of Information Technology (IT) that resulted in—• a move from the 150th position to a consistent position on page one of the search engine results page (SERP);
• developed sponsoredlink advertisements for Yahoo and Google that generated click through rates of 3-10 percent;
• landing page conversion rates between 12-20 percent.
Loral Corporation
Provided all marketing communication strategy and implementation for a division of Loral during a 3-year period during which its revenue grew from $6 to $31 million. Provided marketing communication and strategy for several other divisions of Loral.
Express Systems
Fostered direct-mail spin-off from Orion Computer Products. Generated $2.8 million in revenue in the first year and $6 million in second year from a series of direct response advertisements for hard disks. Advertising maintained a 2:1 advantage in response over average inquiries from other disk drive companies and 3:1 advantage over mail order companies.
LaSalle Micro
One of a three-man product design team for initial design of BackComm, an asynchronous micro-communication software program. Instrumental in having BackComm work in background. Wrote Business Plan for joint marketing effort with Sanford Corporation. Program was judged by McDonnell Douglas as the top communication program in its evaluation.
GigaTek
Wrote business plan funded for $5 million dollars by Integrated Resources, a billion dollar Fortune 500 Company.
Mission Dental Center
Developed marketing plan that required a 400 percent increase in dentists after first four weeks of advertising to handle increase in new business.