Publicity | Strategic Planning Group, LLC

A Step Ahead

Fri, 30 Sep 2011 12:45:17 -0400

A Step Ahead was a publicity piece used for Pratt & Whitney to stop the bad publicity surrounding the series of stall/stagnations on the F100 engine in the late 1970s and early 1980s. It explained that the problems with the F100 were less severe than the problems with the J79 engine to which it was often compared.

Cockpit Smoke Safety Device

Fri, 30 Sep 2011 11:56:10 -0400

Capitol Hill Client Demonstration

Fri, 30 Sep 2011 11:26:20 -0400

Arranged for a Capitol Hill demonstration for client VisionSafe Corporation with the Chairman of of the House of Representative Homeland Security Committee.

Media

Thu, 16 Jun 2011 12:59:57 -0400

During a one-week media tour for Loral Instrumentation, we convinced Defense Electronics to not only run a cover story about Loral's new “Data Flow” computer, we also were able to design the cover for the magazine. As a result, we were able to control the publicity more thoroughly.

Strategic Planning Group was Loral Instrumentation's only marketing arm for years. In the process of wandering around, we established that Loral was going to diagnose the F-18 at Patuxent Naval Air Station from Philadelphia. We believed this was a first, confirmed that it was, and contacted Aviation Week to see if it was interested in a story. The were. We charged our client a small fee and Loral was able to directly attribute $250,000 of business to the article in less than two months.